PIONEERING A NEW ERA
OF IMMERSIVE FAN ENGAGEMENT
FOR ENDURANCE SPORTS
VISION
The world’s most successful sports have all embraced innovative, interactive and immersive broadcast technologies to fuel participation, fan-engagement and revenue.
NOW is the time for endurance sport to do the same: to fill the endurance-innovation gap and fan the flames of growth.
PRODUCT
A real time, digital twin, gamified endurance sport broadcast platform.
Our product recreates the physical event in an interactive virtual environment, enabling fans to follow, explore and interact with the race in their own way, on their own devices, alongside or independent of the live event and TV coverage.
Hovva can be used by all stakeholders in the endurance sports ecosystem who are looking for an innovative solution for the spectators, fans and athletes.
IMMERSION
A premium 3D virtual world, rich in dynamic information and entertainment, that enhances the user experience with real-time data, interactive storytelling and immersive visual effects. This environment enables users to explore, engage and connect deeply with events, transforming passive observation into an active, multi-sensory journey through the digital landscape.
CHOICE
The constant opportunity to choose how you want to experience the race story, offering personalized views, personal tracking options and tailored notifications. With flexible access to statistics, highlights and replays, users shape their own immersive journey, deciding when, where and how they engage with every thrilling moment of the event.
INTERACTION
Unique interactive features guarantee an active experience, allowing fans to cheer, share their reactions and connect with others in real time. Interactive features such as polls, live chats and challenges encourage deeper engagement, and allow fans to be fully immersed in the race action.
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SHARING
The opportunity to share your race-day experience, whether you're a spectator, fan or athlete, thanks to social media integration, personalized content on race highlights and regular, instant updates. Fans and athletes can celebrate achievements, showcase moments and amplify excitement, creating a shared narrative that extends the race experience beyond the event itself, into a global community.
Are you an outdoor endurance event organizer wondering how Hovva
can help you?
Here are some answers...
1. Boost Event Visibility & Appeal
​
-
Attract more athletes and spectators with an interactive digital experience.
-
Enhance media reach with live tracking and enriched content.
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Drive engagement with viral social content (shares, videos, live rankings).
​
2. Maximize Sponsor & Partner Value
​
-
Go beyond static banners with interactive, targeted activations.
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Provide audience insights to demonstrate ROI.
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Increase revenue through digital ads and premium spectator features.
​
3. Strengthen Community & Loyalty
​
-
Foster fan engagement and connection to the event.
-
Extend the experience before, during, and after race day.
HOW IT WORKS
4.
The race can be viewed on our dedicated
app, available for PC, mac, android,
iphone, and tablets.
3.
The race is recorded on MCL servers,
allowing for live viewing or replay at any time.
​
2.
The race is then hosted on our servers,
continuously receiving tracker data and
streaming the event to spectators.
​
1.
We collaborate with clients to integrate
their event data into our system through
both an API and a race creation web portal.
​
THE TEAM
ENDURANCE SPORT OPS
& COMMERCIALISATION
BETH
HODGE
​
CEO
MATT
HOLDEN
​
Strategic & Commercial
Advisor
ZOÉ
BURGUN
​
Brand & Digital Marketing Lead
MATTHIEU
MAUDUIT
​​
CTO / Programming
& Frontend Application
BROADCAST TECHNOLOGY, STORYTELLING & GAMIFICATION
CLAUDE
VERSTRAETEN
​​
Front & Backend
/ Global Architecture
RADU
GRAUR
​​
Backend / Servers
LIONEL
CAILLAUD
​​
Art Director
THE COMPANY
HOVVA has been created by a company called MCL Sports AG.
MCL Sports AG is part of MICA Ventures, a Swiss-based family office. Our deep understanding of the commercial and technical opportunities across the growing endurance sports participation space is manifested through the select range of sports tech platforms we choose to invest in and develop.
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